Es licenciada en Ciencias de la Comunicación y tiene un posgrado en Marketing y Estrategia. Es Asesora de Comunicación en Essência - Comunicação Completa, donde forma parte del equipo del Departamento de Comunicación y Educación Ambiental - Essência do Ambiente - que utiliza las herramientas de comunicación como aliadas en el proceso de sensibilización y educación ambiental.
ARE THE NEW CONSUMERS GOING TO ALLOW EVERYTHING TO BE PAINTED IN GREEN?
Recently, the European Parliament and the Council agreed in principle to adopt new measures to combat misleading practices such as …
Now, before reflecting on the strategies being implemented by the European Union to prevent this practice and how consumers are dealing with this problem as agents of change, let’s really understand what this concept consists of. Basically, “greenwashing” …
