Broadly speaking, this includes people born between 1995 and 2012, although the exact dates may vary depending on the source. They are the first generation to have grown up in a digital environment, with the internet and mobile devices ubiquitous in their lives. This makes them, by definition, hyper-connected, tech-savvy and influenced by social media. It is the generation that follows the Millennials (Generation Y) and precedes Generation Alpha.
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