This group of people is characterised by the Internet generation.
Their mastery of technology makes them less concerned about their interpersonal relationships, although they are the most vocal about social issues on the Internet. They like to have everything they want immediately, a consequence of the digital world in which they are immersed. Their lifestyle is also influenced by YouTubers.
They are multi-taskers, but their attention span is very short. They are also independent and demanding consumers and will fill jobs that do not currently exist.
(Fuente: Iberdrola)
