Is a technology that enables the emulation of human cognitive processes through algorithms embedded in a dynamic computing environment. In other words, the computer systems behind AI are capable of ‘thinking’ and acting in a similar way to humans. In order to achieve optimal performance, these machines need large amounts of data and significant processing power. Currently, the technology has far surpassed the human ability to assimilate, interpret and make complex decisions based on such data, representing in many places the most efficient and effective solution for the most complex decision-making processes.